Exam Code: Marketing-Cloud-Intelligence
Exam Name: Marketing Cloud Intelligence Accredited Professional Exam
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional Certification

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Updated: Aug 17, 2026

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Salesforce Marketing-Cloud-Intelligence Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Marketing Cloud Intelligence Accredited Professional Exam
Exam Number:	Marketing-Cloud-Intelligence (AP-215)
Exam Format:	Multiple-choice, Multiple-select, Scenario-based
Certificate Validity Period:	2 years
Related Certifications:	Salesforce Accredited Professional
Real Exam Qty:	40
Exam Duration:	90 minutes
Available Languages:	English
Passing Score:	60%
Exam Price:	USD $150 (+ applicable taxes)
Recommended Training:	Salesforce Trailhead - Marketing Cloud Intelligence
Exam Registration:	Salesforce Certification Registration
Sample Questions:	Salesforce Marketing-Cloud-Intelligence Sample Questions
Exam Way:	Proctored, computer-based; available onsite at testing centers or online proctored
Pre Condition:	No mandatory prerequisites; recommended experience with Marketing Cloud Intelligence or marketing analytics
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence

Salesforce Marketing-Cloud-Intelligence Exam Syllabus Topics:

Topic	Details
Topic 1	Data Update Permissions: This area tests knowledge of permissions and settings related to data updates. It includes understanding parent-child setups and managing the "Source of Truth" for data accuracy.
Topic 2	Vlookup: This section evaluates proficiency of marketing professionals in Vlookup statements and their properties, ensuring accurate data referencing and streamlined data manipulation for marketing intelligence tasks.
Topic 3	Calculated Dimensions & Measurements: This section measures skills in using calculated objects, recognizing aggregation types, and employing these tools for tailored marketing analytics.
Topic 4	General Functionalities: In this topic, Salesforce marketing professionals will explore core functionalities of Marketing Cloud Intelligence. It measures understanding of platform features critical to data-driven marketing strategies and insights.
Topic 5	Harmonization Best Practices: Salesforce marketing professionals will analyze harmonization methods, properties, and their advantages and disadvantages, enhancing skills for optimizing data consistency across platforms.
Topic 6	CRM: This topic tests knowledge of CRM properties and their behavior within Marketing Cloud Intelligence. This knowledge is crucial for syncing customer relationship data with marketing campaigns.
Topic 7	Harmonization Center (Patterns Data Classification Validation): Salesforce marketing professionals will learn about the Harmonization Center’s capabilities, including classification rules, validation lists, patterns, and harmonized dimensions to ensure data reliability.
Topic 8	Data Integration Code Ability: This section evaluates proficiency with common Marketing Cloud Intelligence functions, enabling Salesforce marketing professionals to integrate diverse data sources effectively for comprehensive marketing intelligence.
Topic 9	QA Ability: This section focuses on common QA steps for various scenarios, enabling Salesforce marketing professionals to ensure data quality and platform performance.
Topic 10	Data Fusion: This topic focuses on the use cases and properties of Data Fusion, equipping marketing professionals to merge datasets effectively for comprehensive marketing insights.
Topic 11	Data Model: In this domain, marketing professionals will explore data model entities, their relationships, and attributes within Marketing Cloud Intelligence.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-intelligence-ap---AP-215

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