Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. "LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?

A) Send Engage emails to all prospect who are opted in.
B) Send an operational email to all prospects.
C) Send a list email to all prospects who are opted in.
D) Send an automated operational email to all prospects.

2. The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

A) Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user"
B) Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -
C) . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to

3. LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A) Use multivariate test & Review email preview
B) Use rendering test and send to Test List
C) Use A/B test
D) Use individual email test

4. LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A) Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
B) Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
C) Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
D) Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.

5. LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

A) Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
B) Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
C) Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
D) Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3

Solutions: