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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

A) Create and apply folders with naming conventions in the current account to keep track of brand assets.
B) Create one child business unit for the other brands to share but apply folders and naming conventions.
C) Create child business units for each brand and nest another level of child business units for GEOs.
D) Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.

2. What is Setup Assistant?

A) A prioritized account configuration checklist
B) Support service allowing the outsourcing of repetitive admin tasks
C) A dashboard containing key metrics for the business unit
D) A search within Help and Training limited to configuration documents

3. Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?

A) Create and send an apology email that includes a discount for a future purchase to all customers
B) Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
C) Create a user-initiated message to logged-in customers to send once the website is restored.
D) Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.

4. A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?

A) Use Proof instead of [PREVIEW]
B) Wrap the subject line with AMP script
C) Require several campaign approvals
D) Add [PREVIEW] to the subject line validation list

5. Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

A) Einstein Email Recommendations
B) Einstein Send Time Optimization
C) Content Builder
D) Audience Builder

Solutions: