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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer wants to store all the attributes fora triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?

A) Create from template and choose triggered Send Data Extension template.
B) Include Subscriber key and Emailaddress field as primary key.
C) Select the Use for triggered send' checkbox.

2. Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

A) Email Performance Over Time Report
B) Pivot table in Datorama Reports
C) Filter Activity in Automation Studio

3. The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

A) Einstein Recommendations
B) Einstein Copy Insights
C) Einstein Messaging Insights

4. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

A) Specify character encoding in import file.
B) Manage Files in File Transfer.
C) Configure Field-Level Encryption inimport file.

5. Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

A) SQL activity using data views
B) Audit Trail extract
C) Tracking Data extract

Solutions: