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Last Updated: Sep 13, 2026
No. of Questions: 162 Questions & Answers with Testing Engine
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 14% | - Track engagement and conversion metrics - Analyze campaign performance - Configure and interpret standard reports - Build custom reports and dashboards - Provide actionable insights and recommendations |
| Topic 2: Automation and Data Management | 14% | - Configure imports and exports - Manage contact data and data hygiene - Build and manage automation workflows - Utilize automation studio effectively - Implement SQL activities for data processing |
| Topic 3: Customer Journey Design | 18% | - Utilize Journey Builder features and best practices - Build decision trees and branching logic - Apply personalization and dynamic content - Implement triggered and real-time journeys - Map customer journeys across channels |
| Topic 4: Email Marketing | 18% | - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement - Create and optimize email content - Configure AMPscript for dynamic content - Apply template and content block strategies |
| Topic 5: Marketing Cloud Configuration | 18% | - Configure lists and populations - Implement data management and data extensions - Set up users, roles, and permissions - Manage sender profiles and deliverability settings - Configure account settings and business units |
| Topic 6: Discovery and Design | 18% | - Identify integration points and data flows - Document current state and desired future state - Analyze customer data and segmentation needs - Define success metrics and KPIs - Gather requirements and understand business objectives |
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