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NEW QUESTION # 70
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- B. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
- C. Create and send an apology email that includes a discount for a future purchase to all customers.
- D. Create a user-initiated message to logged-in customers to send once the website is restarted
Answer: D
Explanation:
The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.
NEW QUESTION # 71
A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers
- A. _BusinessUnitUnsubscribes
- B. _Unsubscribe
- C. _Complaint
- D. _Subscribers
Answer: A,B
NEW QUESTION # 72
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in the Marketing Cloud account with Sender Authentication Package Implemented? (Choose two.)
- A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values.
- B. Match the external keys of the sender profile and data extension containing account representative details.
- C. Pick "Choose from list," selecting the From Name and From Email Values from the list of account users.
- D. Use substitution strings to populate the From Name and From Email values in the sender profile.
Answer: A,D
Explanation:
Explanation/Reference:
NEW QUESTION # 73
Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:
- A. SmartCapture
- B. WebCollect
- C. Send email activity which contains a link to subscription center
- D. data extension with opt in status
Answer: A,C
NEW QUESTION # 74
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Triggered Send Definition
- B. Single Send journey with an API Event entry source
- C. Transactional Messaging API
- D. Multi-Step journey with an API Event entry source
Answer: C
NEW QUESTION # 75
A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will version values/meanings change, precluding reusable AMPscript?
- B. Is the purpose of these emails for acquisition or retention or transactional?
- C. Will customers be able to sign up for the loyalty program at the store?
- D. Will multiple languages be used, with a "From Name" lookup table needed?
Answer: A,D
NEW QUESTION # 76
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
- A. A Transactional Journey with the Not Sent Notification activity included
- B. A Datorama instance to ingest their data
- C. An Interaction Studio instance to ingest their data
- D. An external system to receive and confirm callback and subscriptions
Answer: D
Explanation:
Explanation
To set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud, Northern Trail Outfitters should have an external system to receive and confirm callback and subscriptions. Callbacks are notifications that Marketing Cloud sends to an external system when certain events occur, such as message failures or bounces. Subscriptions are requests that specify which events and messages an external system wants to receive callbacks for. References:
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/transactional-messaging-api.h
NEW QUESTION # 77
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
- A. Configuration Manager
- B. Change Sets
- C. Ant Migration Tool
- D. Deployment Manager
Answer: D
Explanation:
Explanation
The Deployment Manager extension product can be used to speed up the migration of data extensions and Journey Builder configurations between each environment. The Deployment Manager allows users to create packages of Marketing Cloud assets and deploy them across different business units or accounts. The Deployment Manager supports data extensions and journeys as well as other assets such as emails, templates, automations, and content blocks. References:
https://help.salesforce.com/s/articleView?id=sf.mc_de_deployment_manager.htm&type=5
NEW QUESTION # 78
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?
- A. Do they need to support inbound messages in each country?
- B. Do they need to have independent reporting on SMS sends by country?
- C. Do they need to support UTF-8 characters in their SMS?
- D. Do they need to support different From Names by country?
Answer: A
Explanation:
Explanation
Supporting inbound messages in each country would require additional long code implementation for MobileConnect. A long code is a standard phone number that can send and receive SMS messages. Each country has its own regulations and requirements for long codes, so a single long code cannot be used for all markets. The other functionalities do not tie to additional long code implementation. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_long_codes.htm&type=5
NEW QUESTION # 79
A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions - Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:
CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate.
Which SQL statement should the consultant use?
- A. SELECT T1.CustomerID, T1.FirstName, T1..EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID
- B. SELECT * FROM Subscribers WHERE CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate - JOIN OrderTable On CustomerID=CustomerID
- C. SELECT CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate FROM Subscribers INNER JOIN OrderTable ON CustomerID=CustomerID
- D. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers OUTER JOIN OrderTable ON Subscribers.CustomerID=OrderTable.CustomerID
Answer: A
NEW QUESTION # 80
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend'
- A. Reply Mail Management
- B. Sender Authentication Package
- C. Private Domains
- D. Custom Delivery Profiles
Answer: B
Explanation:
Explanation
This setting allows the consultant to verify the sender's identity and configure the incoming email settings.
Reference: https://help.salesforce.com/articleView?id=mc_es_sap_overview.htm&type=5
NEW QUESTION # 81
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'
- A. Create an exclusion list with the known email addresses.
- B. Create an auto-suppression list populated with the known email addresses.
- C. Create an auto-suppression list populated with subscriber keys.
- D. Populate a list using a query to exclude the subscriber key.
Answer: B
NEW QUESTION # 82
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog,
student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
- A. Create an Import Activity to import alumni data into Salesforce Report.
- B. Use Synchronized Data Sources to obtain data from Sales Cloud.
- C. Create list attribute to store student data from Sales Cloud.
- D. Use Data Designer to link student and alumni data to the contact record.
Answer: B,D
NEW QUESTION # 83
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?
- A. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
- B. Use exclusion lists for the send - excluding those that already were sent the email
- C. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
- D. Use SQL Query to filter the audience into a new data extension that is upserted every day
Answer: C
NEW QUESTION # 84
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement?
Choose 2 answers
- A. Adopt a Cart Abandonment Email Campaign.
- B. Introduce more identity verification steps in check out process.
- C. Increase the use of dynamic content in emails.
- D. Increase volume of emails to a wider audience.
Answer: A,C
NEW QUESTION # 85
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?
- A. Create a scheduled monthly automation that includes an import activity and triggered send.
- B. Create a scheduled daily automation that includes an import activity and user-initiated send.
- C. Create a triggered automation that includes an import activity and user-initiated send.
- D. Create a triggered automation that includes an import activity and triggered send.
Answer: C
NEW QUESTION # 86
Which two statements about a database of record are correct? (Choose two.)
- A. It is any database containing subscriber data.
- B. It is a system in which a subscriber's status is maintained.
- C. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
- D. It is a centralized storage repository of data about objects or people.
Answer: B,D
NEW QUESTION # 87
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Request a Private Domain to be added to the existing business unit.
- B. Create a new business unit for the new brand.
- C. Implement a new SSL Certificate for the new brand.
- D. Request a second SAP for the existing business unit.
Answer: B
Explanation:
Explanation
Creating a new business unit for the new brand can be used to have different styles and identities for the emails and landing pages. A business unit is a logical grouping of Marketing Cloud features, settings, users, and data that allows for brand separation within an account. A business unit can have its own sender profile, delivery profile, content, domains, and SAP. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_business_units.htm&type=5
NEW QUESTION # 88
A retail company's database of record resides at a third party company that also keeps track of purchase history.
- That database only updates once a day where new records can be created and merged.
- The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? (Choose three.)
- A. How will Marketing Cloud and the database sync up?
- B. Will the company need a custom preference center?
- C. Will new users have an "Email ID"?
- D. What will be used as Subscriber Key?
- E. What publication lists will be used?
Answer: A,B,E
Explanation:
No Need to worry about Subscriber key and Email ID.
NEW QUESTION # 89
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