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Salesforce Marketing-Cloud-Account-Engagement-Specialist日本語 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Number:Marketing-Cloud-Account-Engagement-Specialist
Passing Score:68%
Exam Duration:105 minutes
Exam Format:Multiple Choice, Multiple Select
Exam Price:USD 200
Available Languages:English
Real Exam Qty:60
Related Certifications:Salesforce Certified Marketing Cloud Account Engagement Consultant
Salesforce Certified Marketing Cloud Engagement Administrator
Certificate Validity Period:Maintenance required with each release cycle
Sample Questions:Salesforce Marketing-Cloud-Account-Engagement-Specialist日本語 Sample Questions
Exam Way:Online (Proctored) or Onsite (Proctored) at a testing center
Pre Condition:Salesforce Certified Administrator credential is recommended but not required.
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist

Salesforce Marketing-Cloud-Account-Engagement-Specialist日本語 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
Topic 2
  • Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
Topic 3
  • Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-specialist---MC-201

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