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Updated: Aug 24, 2026
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Salesforce MCE-Admn-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Number: | MCE-Admn-201 |
| Real Exam Qty: | 60 |
| Exam Format: | Multiple Choice, Multiple Select |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | Maintenance required with each release cycle |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Consultant Salesforce Certified Marketing Cloud Engagement Developer |
| Available Languages: | English |
| Passing Score: | 65% |
| Exam Price: | $200 USD |
| Sample Questions: | Salesforce MCE-Admn-201 Sample Questions |
| Exam Way: | Online or Onsite (Kryterion proctored) |
| Pre Condition: | General knowledge of Marketing Cloud Engagement functionality |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/marketingcloudadministrator |
Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Channel Management | 19% | - Explain the different channel capabilities and requirements - Given a scenario, describe the execution of different channel campaigns - Describe the send process in Marketing Cloud Engagement |
| Setup | 22% | - Describe how to configure integrations - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Given a scenario, configure business units, users/permissions, and security/security policies - Describe how Marketing Cloud Engagement account capabilities map to business needs |
| Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Subscriber Data Management | 24% | - Given a scenario, recommend marketing automation techniques - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement - Describe Marketing Cloud Engagement data model - Describe the different data types and storage options in Marketing Cloud Engagement |
| Maintenance | 15% | - Describe the health and performance metrics for a Marketing Cloud Engagement instance - Describe monitoring and troubleshooting techniques - Describe solutions for system limitations |
| Digital Marketing Proficiency | 15% | - Describe governance and compliance in relation to digital marketing - Describe marketing best practices - Explain the fundamentals of Marketing Cloud Engagement |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
A) My Tracking > Test Send Emails
B) My Reports > Administrator Reports > Email Send Report
C) My Reports > Administrator Reports > Email Sends By User
D) My Tracking > A/B Testing
2. Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
A) Field Level Encryption
B) Advanced Audit Trail
C) Single Sign on Authentication
D) IP Allowlist
3. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers
A) Select all records where Has OptedOutofEmail is FALSE
B) Select all records which are active in All Subscribers
C) Select all records with an email address
D) Select all records which have opened an email in the past six months
4. Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?
A) Update the automation to include a notification email address for Runtime Errors
B) Update the Import definition to include a notification email address
C) Move the File Transfer to its own automation and include a notification email address
D) Move the Import definition to its own automation and include a notification email address
5. Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?
A) License all appropriate users within the installed package
B) Configure the API Integration to allow all users access
C) Choose Public App Integration during the installation
D) Install App-appropriate business units for expanded access
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: A,C | Question # 4 Answer: B | Question # 5 Answer: A |
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