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Updated: Aug 31, 2026
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Salesforce MC-202 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Number: | MC-202 |
| Real Exam Qty: | 65 |
| Available Languages: | Portuguese (Brazil), Japanese, English, French, Spanish, German |
| Certificate Validity Period: | 2 years |
| Related Certifications: | Salesforce Certified Marketing Cloud Developer Salesforce Certified Marketing Cloud Administrator |
| Passing Score: | 67% |
| Exam Format: | Scenario-based, Multiple-choice |
| Exam Duration: | 90 minutes |
| Exam Price: | USD 200 |
| Recommended Training: | Prepare for Your Marketing Cloud Email Specialist Credential Build and Analyze Customer Journeys using Marketing Cloud (MKT101) |
| Exam Registration: | Salesforce Certification Portal Pearson VUE |
| Sample Questions: | Salesforce MC-202 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended 6+ months hands-on experience with Marketing Cloud Email Studio |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-email-specialist |
Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Automation | 26% | - Recommend automation solutions - Build solutions in Automation Studio - Build solutions in Journey Builder |
| Content Creation and Delivery | 24% | - Create and customize email content - Manage and organize campaign content - Select appropriate tools for sending - Configure send settings |
| Subscriber and Data Management | 26% | - Design and configure Data Extensions - Configure segmentation tools - Import and manage subscriber data - Troubleshoot send and data issues |
| Insights and Analytics | 14% | - Leverage analytics and Einstein features - Analyze campaign performance - Create and configure reports |
| Email Marketing Best Practices | 10% | - Subscriber acquisition and retention - Evaluate deliverability factors - Design effective emails and programs |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question 1
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?
A. File Transfer Activity in Automation Studio
B. Report Definition Activity in Automation Studio
C. Report Scheduling in Datorama Reports
Question 2
When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
A. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
B. In the step with the two SQL activities, place a wait step between them.
C. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
Question 3
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
A. Overwrite
B. Append
C. Add and Update
Question 4
An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?
A. Sender Authentication Package
B. Einstein Engagement Frequency
C. Send Throttling
Question 5
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
A. Web Conversion
B. Manual Engagement
C. Email Engagement
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: A |
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