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GCCC SCMP Practice Q&A's

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GCCC SCMP Exam Syllabus Topics:

SectionWeightObjectives
Advising and Leading23%- Coaching and advising on communication practices
- Strategic counsel to executives and leadership
- Aligning communication with business objectives
Innovation and Integration10%- Adopting new technologies and approaches
- Integrating communication across channels and functions
Communication Management20%- Developing business cases and managing performance
- Team leadership and resource management
- Budgeting, governance and project oversight
Reputation Management18%- Building and protecting organizational reputation
- Identifying and mitigating reputational risks
- Crisis communication and stakeholder trust
Strategy Development19%- Situation analysis and stakeholder mapping
- Aligning communication with organizational strategy
- Defining objectives, strategies and risk planning
Ethics and Professional Standards10%- Professional accountability and integrity
- Applying IABC Code of Ethics
- Legal compliance and ethical decision-making

GCCC Strategic Communication Management Professional Sample Questions:

1. A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A) Spun content is not a form of plagiarism because this falls under the "fair use" rules.
B) Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.
C) Since the spun content does not exceed 50% of the total content, this is not plagiarism.
D) Spun content is a form of plagiarism.


2. A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A) Evaluate the latest tools and technologies available to support internal communication.
B) Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.
C) Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.
D) Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.


3. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective, long-term response to the criticism?

A) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
B) Aggressively push back against criticism.
C) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
D) Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.


4. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
B) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
C) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use and create a schedule for communication delivery.
D) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.


5. Which of the following is the MOST important role in strategic communication during digital transformation?

A) Technology training plans
B) Change management communication
C) Selection of communication tools
D) Employee engagement surveys


Solutions:

Question # 1
Answer: D
Question # 2
Answer: A
Question # 3
Answer: A
Question # 4
Answer: D
Question # 5
Answer: B

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