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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Campaign Design, Flow Orchestration & Content30%- Activation templates
  • 1. Configuring activation templates
    • 2. Selecting appropriate contact point values
      - Landing pages
      • 1. Components and configuration required to build landing pages
        - Flow orchestration
        • 1. Trigger conditions
          • 2. Flow configuration settings
            • 3. Flow elements and logic for business processes and messaging
              • 4. Flow types
                - Personalization
                • 1. Repeaters
                  • 2. AMPscript
                    • 3. Content variations
                      • 4. Handlebars
                        • 5. Merge fields
                          - Messaging data sources
                          • 1. Selecting appropriate data sources for personalized customer data
                            Topic 2: Analytics & Performance Insights8%- Marketing insights
                            • 1. Surfacing marketing data and insights across the Salesforce platform
                              - Reporting and analytics
                              • 1. Selecting pre-built dashboards for reporting requirements
                                Topic 3: Platform Setup & Governance13%- Domain authentication and authorization
                                • 1. Self-service domain authentication
                                  • 2. Domain authorization for branded, authenticated email delivery
                                    - Business Units and governance
                                    • 1. Business Unit requirements
                                      • 2. Content and user governance using roles and Enhanced CMS Workspaces
                                        - Marketing Cloud Next environment setup
                                        • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                          Topic 4: Data Modeling, Identity Resolution & Segmentation25%- Data 360 data object concepts
                                          • 1. Connecting, harmonizing, unifying, and activating customer data
                                            • 2. Audience segmentation and content personalization
                                              - Identity Resolution
                                              • 1. Configuring Identity Resolution
                                                • 2. Linking multiple data sources into a unified profile
                                                  - CRM data ingestion and activation
                                                  • 1. Actionable Lists
                                                    • 2. Audience segmentation, activation, and content personalization
                                                      • 3. CRM objects and records
                                                        - Data 360 consumption and entitlements
                                                        • 1. Impact of marketing automation design decisions on platform consumption and usage
                                                          • 2. Consumption-based entitlements
                                                            Topic 5: Agentforce & AI Innovation11%- Conversational messaging
                                                            • 1. Ongoing interactions across messaging channels
                                                              • 2. Customer engagement and response handling
                                                                - Predictive AI
                                                                • 1. Selecting appropriate predictive AI features
                                                                  - Marketing agents
                                                                  • 1. Content generation
                                                                    • 2. Campaign creation
                                                                      • 3. Audience segmentation
                                                                        Topic 6: Consent13%- Platform consent objects
                                                                        • 1. Purpose and relationships of consent objects
                                                                          - Consent banners
                                                                          • 1. Configuring consent banners on marketing landing pages and external pages
                                                                            - Consent record management
                                                                            • 1. Creating, managing, and updating consent records
                                                                              - Consent management concepts
                                                                              • 1. Role of consent in customer engagement and compliance

                                                                                Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

                                                                                Question #1

                                                                                Northern Trail Outfitters sends a promotional email weekly. The audience segment refreshes daily, although the source data is updated only once a week. Data 360 credit consumption is higher than expected.
                                                                                What should a Marketing Cloud Next Consultant recommend?

                                                                                • A. Change the segment run mode to Do Not Schedule and configure the flow to republish the segment immediately before running the flow.
                                                                                • B. Change the segment to a streaming segment so that membership is continuously updated before the weekly flow runs.
                                                                                • C. Configure an activation filter to include only records updated during the previous week while retaining the segment's refresh schedule.
                                                                                Reveal Solution  Discussion  0

                                                                                Correct Answer: A  🗳️

                                                                                Explanation: Only visible for Pass4training members. You can sign-up / login (it's free).

                                                                                Question #2

                                                                                A company is evaluating which Salesforce features require Marketing Cloud Next Advanced Edition versus the Growth Edition. The implementation team has a list of features they plan to use.
                                                                                Which feature from their list mandates the use of Advanced Edition?

                                                                                • A. Creating standard Salesforce reports and dashboards
                                                                                • B. Creating content in the content builder
                                                                                • C. Creating account identity resolution rulesets
                                                                                Reveal Solution  Discussion  0

                                                                                Correct Answer: C  🗳️

                                                                                Explanation: Only visible for Pass4training members. You can sign-up / login (it's free).

                                                                                Question #3

                                                                                Northern Trail Outfitters wants customer service reps to be able to view and update a customer's communication consent preferences directly from the customer's CRM record when interacting with them in the contact center.
                                                                                Which component should a Marketing Cloud Next Consultant add to the Contact record page to enable this capability?

                                                                                • A. Data 360 Related Lists
                                                                                • B. Privacy Consent Status
                                                                                • C. Data 360 Profile Insights
                                                                                Reveal Solution  Discussion  0

                                                                                Correct Answer: B  🗳️

                                                                                Explanation: Only visible for Pass4training members. You can sign-up / login (it's free).

                                                                                Question #4

                                                                                A Marketing Cloud Next Consultant observes a spike in Data Services Credits usage in Digital Wallet. The consultant already optimized the number of rows processed by Identity Resolution.
                                                                                Which other method should the consultant use to reduce credit consumption?

                                                                                • A. Delete and recreate data streams to remove unused records.
                                                                                • B. Maintain multiple active rulesets per primary Data Model Object (DMO) per data space.
                                                                                • C. Disable "Run jobs automatically" on the identity resolution rule(s).
                                                                                Reveal Solution  Discussion  0

                                                                                Correct Answer: C  🗳️

                                                                                Explanation: Only visible for Pass4training members. You can sign-up / login (it's free).

                                                                                Question #5

                                                                                A customer has an existing Consent Management Platform (CMP) that manages cookie consent across all external web properties. A Marketing Cloud Next Consultant needs to extend this functionality to the customer's landing pages without showing a duplicate consent banner.
                                                                                How should the consultant configure this?

                                                                                • A. Enable the Data 360 Web Tracking Consent Banner in the Experience Cloud site Integrations, and suppress the CMP banner on landing pages using a custom CSS rule.
                                                                                • B. Enable the Data 360 Web Tracking Consent Banner on the landing pages only, and configure the CMP to sync consent decisions via a server-side API call.
                                                                                • C. Disable the native Data 360 consent banner, and configure the CMP to deploy the Marketing Cloud Next web tracking embed code when a visitor grants consent.
                                                                                Reveal Solution  Discussion  0

                                                                                Correct Answer: C  🗳️

                                                                                Explanation: Only visible for Pass4training members. You can sign-up / login (it's free).

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