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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. LenoxSoft has a Marketing Cloud Account Engagement form titled ''Request a Demo" on their external website.
Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?

A) Form Report
B) Conversions Report
C) Form Handler Report
D) Landing Page report

2. A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?

A) Marketing Cloud Account Engagement landing page without a form
B) Marketing Cloud Account Engagement form
C) Marketing Cloud Account Engagement form handler
D) Third party form

3. A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers

A) Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.
B) Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.
C) Check the Profile tab to make sure the prospect has the right drip program profile.
D) Check the Overview tab to determine whether the prospect is unmailable.
E) Check the Audits tab to see if the prospect was on the correct lists when the email was sent.

4. What are the key technical items required to set up during implementation?

A) CNAME
B) Using Custom Fonts
C) Tracking Code
D) IP Whitelisting
E) Email Authentication

5. What is true about building landing pages in Salesforce using the enhanced landing page experience?

A) The only way to add a Pardot form to page is by adding the iframe code in an HTML component.
B) Custom code and script can be added to the header or footer code.
C) The page can be associated to either a connected or unconnected campaign.
D) When you create or edit an enhanced landing page, it is automatically published.

Solutions: