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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Buyer Exchange Report
B) Funnel Analysis Report
C) Campaign Activity Report
D) Audience Discovery Report
E) Media Discovery Report
F) Audience Usage Report

2. You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?

A) Exact | Referrer
B) Sub-Domain | Complete
C) Phint | URL
D) Encoded | Direct
E) Path | Page

3. Which scenario requires taxonomy updates?

A) No categories have inventory of more than 10,000 users.
B) Some categories have zero inventory.
C) Some categories have more than 100,000 inventory.
D) All categories have inventory of more than 10,000 users.

4. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
B) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
C) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
D) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.

5. How do you validate that you can use your developer keys to send authenticated message requests to the web services?

A) Use the ID Types REST API
B) Use the ID Segment API
C) Use the Ping API
D) Use the Audience Grant API

Solutions: