CIMA E3 - Strategic Management Question Tutorial Sample Questions:

1. TTT recently appointed a new Chief Executive, R, to lead it through a period of major change. R immediately set up a change management team which consisted of several senior managers and directors from across the organization. Together, they formulated an overall goal for change and then spent several weeks presenting the need for change to all of the staff through a series of staff meetings. At these meetings R involved staff and built their ideas into the final change strategy.
R also set a series of interim goals to encourage ongoing performance throughout the change process. When the organization reached these goals, R widely publicized these achievements to help motivate staff.
However, after six months, TTT had failed to reach most of the interim goals that had been set. Most of the members of the change management team had not maintained a significant interest in the change process and many of the staff felt that there had been a lack of communication and reward following the initial few weeks of the change process.
Kotter suggested that there were eight steps required to successfully lead change.
Which TWO of the following did R fail to achieve? (Choose two.)

A) Never letting up
B) Incorporate change into the culture
C) Develop a change vision
D) Empower broad based action
E) Generate short term wins

2. DRAG DROP
In order to organize the value-adding activities to support a chosen strategy, Porter's Generic Strategies are often applied within an organization's value chain.
Against each of the activities listed below, select the Generic Strategy which best defines the strategic approach being taken.
Select and Place:

Correct

3. A direct external change trigger is:

A) The introduction of new environmental protection policies by the government.
B) A powerful competitor forcing an organization to cut its prices.
C) An economic recession in an organization's home country.
D) A general increase in the use of the Internet by society.

4. RRR is an insurance company which maintains an extensive database of its customer transactions over the last 10 years. RRR is developing a new product and has carried out a SWOT analysis.
Within which of the following aspects of the SWOT analysis would RRR include its customer database?

A) Threat
B) Strength
C) Opportunity
D) Weakness

5. LLL is an international oil and gas exploration company. It is considering investing S300 million in developing new oil fields in Country D.
For this it will need to obtain a license from the government of Country D.
These new oil fields will bring much wealth to Country D because a large proportion of the revenue from the production of oil will be paid to the government as part of the licensing agreement.
However, oil production in Country D will have some undesirable social effects, such as the threat of pollution, congestion to the roads and pressure on local amenities such as housing, electricity and clean water.
Which of the following approaches to stakeholder management should LLL NOT undertake in order to enter Country D?

A) Commit to improving the local amenities and roads as a part of the application for a license in Country D.
B) Issue free shares in a Joint Venture to develop oil fields to government ministers from Country D.
C) Undertake stakeholder mapping to identify the interests of the most powerful players in the decision to grant a license to LLL.
D) Develop and circulate a promotional video showing the benefits enjoyed by other countries in which LLL operates.

Solutions: