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Updated: Aug 27, 2026
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Salesforce AP-212 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Loyalty Management Accredited Professional |
| Exam Number: | AP-212 |
| Exam Format: | Multiple-choice, Scenario-based |
| Exam Duration: | 75 minutes |
| Real Exam Qty: | 55 |
| Certificate Validity Period: | 2 years |
| Available Languages: | English |
| Passing Score: | 69% |
| Exam Price: | USD 150 |
| Recommended Training: | Salesforce Trailhead: Loyalty Management |
| Exam Registration: | Kryterion Webassessor Pearson VUE |
| Sample Questions: | Salesforce AP-212 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with Salesforce CRM and customer loyalty concepts |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/lmap |
Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration | 22% | - Integrate with Salesforce CDP - Integrate with Service Cloud - Integrate with Commerce Cloud - Connect to external systems using APIs - Integrate with Marketing Cloud |
| Loyalty Program and Process Configuration | 52% | - Manage member enrollment, profiles, and preferences - Configure permissions and security model - Set up tier models, qualification, and progression - Define incentives, experiential rewards, and vouchers - Set up currencies, points, and transaction processing - Configure foundational program settings - Configure partner management and collaboration |
| On-Going Loyalty Management | 10% | - Manage program updates and enhancements - Monitor program performance and optimize - Configure analytics, dashboards, and reporting |
| Strategies and Design | 16% | - Assess business requirements and define loyalty solution - Design loyalty program architecture and data model - Design promotion lifecycle and engagement strategies - Apply implementation best practices - Define points, benefits, and redemption processes |
Salesforce Loyalty Management Accredited Professional Sample Questions:
1. A loyalty Program has two existing partners, a snacks manufacture and a beverages importer. There are two new products that need to be directly associated with the respective partner products within the loyalty partner product section.
The below products have been added to the system and are available under the product objects.
Chocolate cookies, linked with product category snacks
Green soda from beverage importer
Which two steps should an Administrator take to fulfill task with the least effort?
A) Add the partner in the Lookup on the Chocolate cookie product.
B) Choose ''Category'' option and map the Chocolate cookies to the partner.
C) Add the partner in the lookup on the snack product
D) Choose ''Product" option and map the green soda to the partner
2. Universal Containers (UC) has defined a points-based Loyalty Program, and the Loyalty members must receive an email with the point balance every time it is updated.
What should the Salesforce Administrator set up to enable a real-time currency model?
A) Create a Flow to update the Points Balance field
B) Non-Qualifying Points updates happen in real-time by default
C) Enable Real-Time Update of Non-Qualifying Points Balance
D) Enable Real-Time Update of Qualifying Points Balance
3. Which set of features should a Consultant check before setting up expanded partner management?
A) Advanced license, PostPaid Billing Type, Partner Ledgers, Partner Conversion Factor for Currencies
B) Growth license, PostPaid Billing Type, Partner Ledgers, Partner Conversion Factor for Currencies
C) Growth license, Prepaid Billing Type, Partner Transactions, Partner Conversion Factor O for Currencies
D) Advanced license, Partner Ledgers, Partner Transactions, Billing Type
4. Universal Containers (UC) plans to implement Salesforce Loyalty Management for a new Loyalty program; however, its operations team remains skeptical about the Loyalty solutions, such as rules, processes, and benefit types.
Which option should UC consider when planning its implementation to ensure staff is helping to boost adoption and engagement?
A) Define a strategy led by marketing and involving the finance team.
B) Define a strategy led by marketing and involving the analytics team.
C) Describe the initiative to the Chief Marketing Officer team for their approval
D) Define a company-wide initiative, including an operations team.
5. A Consultant was tasked with setting up the connection between Salesforce Loyalty Management and Marketing Cloud. The Consultant created a new user account in Marketing Cloud Which two items on the Marketing Cloud user account should the Consultant configure to enable the user account to successfully connect with Salesforce Loyalty Management?
A) User account must exist within the Loyalty Management org
B) API access
C) Grant access to the correct business unit
D) Assign the permission set to the user account
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: D | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: B,C |
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