Facebook Certified Community Manager Sample Questions:

1. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase community moderation on all platforms
B) Increase paid spend targeting young audiences on all platforms
C) Increase influencer content across all platforms
D) Increase video content across all platforms

2. A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)

A) Comment on every post that members make in the group.
B) Highlight top commenters in a special weekly post.
C) Enlist a scheduling tool to create daily topical posts to encourage conversation.
D) Create a group rule that requires daily engagement to remain in the group.
E) Look at engagement insights to compare the daily number of posts.

3. After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
Which option is the most efficient method to re-establish communicate community guidelines?

A) Share the community guidelines in an announcement post
B) Tag members in a post when they violate the community guidelines
C) Remove members who have previously violated the community guidelines
D) Comment on posts with links to the community guidelines

4. The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace.
Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)

A) Create the community and define plans once it's established
B) Set the community objectives
C) Discuss shared values and how they want the community to feel
D) Invite all of their friends into the community
E) Determine the community mission

5. A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

A) Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
B) Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
C) Research all existing podcasts in the industry and find content that has not been produced previously
D) Analyze the best-performing content across the current social media presence for potential reuse in the podcast.

Solutions: