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1. According to the PDMA Measurement Success Project, the most appropriate set of measures for assessing program-level success depends on the firm's project strategy.
A) False
B) True
2. Company A has recently implemented a range of new product development practices. As s first stage, it has used a range of ideation tools to generate a number of potential new product ideas. It is now seeking to evaluate and prioritize th 150 product ideas for further evalutaion and development. What technique would you recomend for the first stage of evaluating the 150 new product ideas?
A) Financial analysis
B) Ask boss to do it
C) Detailed scoring of each idea against strategic criteria
D) Pass/fail evaluation
3. In the management of product portfolio, it is important to:
A) Place significant emphasis on products in the growth and maturity steges of the product life cycle
B) Place significant emphasis on the product in the maturity stage of the product life cycle
C) Have a good mix of products across the introduction, growth and maturity stages of the product life cycle
D) Focus strongly on products in the introduction and growth stages of the product lige cycle
4. Jane is establishing her own company to manufacture and market a novel range of sports clothes for children aged 8 to 12 years of age. In applying for a loan from her bank, she has been told that she needs to estmiate the required working capital. Why is working capital so important to Jane in the establishment of her new business?
A) It provides an indication of new business potential to pay off its short-term financial liabilities
B) It tells her how much money she has to invest in her new business
C) It provides a basis for how much money she should seek to borrow from the bank
D) It provides a sound basis for calculating the return on investment of the new business
5. Which of the following does not describe a pro or con of a Heavyweight Team?
A) Integrated system solution
B) Weak project leader and project focus
C) Requires depth
D) Strong project focus, commitment and accountability
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: B |
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